Staging
201 23rd Street – Unit 2F
This was a sizable apartment, over 1200 square feet, which is a truly gracious layout.
The extra space allowed us to employ a lot more furniture in our design scheme. We initially used a lot of black & white and then strategically added unexpected pops of color to draw the eye.
We really worked to find a design that would resonate with the demographic and command the higher price point of the property. We wanted the buyer to absolutely fall in love with the space. Because we were approaching autumn at the time, we chose warm hues of rust, chocolate brown, and crimson to reflect the season.
We also juxtaposed a lush neutral cream couch with funky accent chairs to stunning effect. Another bold choice we made on the project was to place the dining area near the windows versus adjacent to the
kitchen. We thought it made for a much more enjoyable experience in the space. These small quirky choices really made the apartment stand out.
thejessicapetersteam@elliman.com
718.488.4429
280 Metropolitan Avenue, Brooklyn NY.
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